Thursday, May 10, 2007

The New Microsoft

Its like the typical bollywood underworld story which is told from the anti hero's perspective... The hero makes his entrance to save society from the evil villain's menace, then takes the villain's place, and pretty soon the line between good and evil becomes a big blur...
In the internet story, MS played the big villain, thanks to its monopolistic leanings and bundling tactics, almost forcing users to choose it.. and that set the scene for the entry of the perfect hero - google... and as the story goes, slowly but surely google trumped the villain at every possible juncture in a matter of few years... and users stuck to it, inspite of blips like Gmail being a snoopy service that peeps into their mailbox...
And Google went on with its contextual relatonship with its customers... after all how can google serve its users best until it knows all that is to know about the user... so that it can serve up ads well in context and give the user the correct info exactly when he needs it... and the behemoth continues into radio ads, moves into the television ad space and local billboard space.. all in the guise of the hero serving the society, slowly converting homo sapiens into homo searchians...
after all even if the slogan is "don't be evil", all it takes is changing the definition of evil...

until next time, should the users feel lucky ?

9 comments:

Mosilager said...

Aaah you see... microsoft is the sith lord, google is slowly turning into darth vader and ubuntu is luke skywalker.

Ricercar said...

I was just thinking about this a few days back. its definitely growing ...
what do you think manu?

Kavi said...

Well, when they fight, perhaps a new hero who will become a new villain will emerge later on !

We will be spoilt for choice !

Pegasus said...

dude.. i a scared of google....
it has become the frontpage of internet... and has the similar traits as MS now

vijayendra said...

They are doing it already, right? According to the rules, you can't have google ads on your page if you have other contextual ads.

manuscrypts said...

mosilager: problem hai, google is making its own dark side, and hey, why not (say) hakia or stumbleupon as luke?

prero: the part i am wondering about is that we are growing it.. i am blogging on blogger, mailing on gmail etc...

manuscrypts said...

kavi: i luuuuv being spoilt :)

pegasus: loved the usage 'frontpage of the internet' :)

manuscrypts said...

vijayendra: hmmmm, didnt know that..

Orhan Kahn said...

Very interesting.