To boldly go

where no other tv crew has gone before.... what had perhaps started out as a spoofy ad on how television channels report even the most inane news as breaking news, ballooned into a series of ads on a whole range of products, and before we know it, its a trend, that every fmcg worth its salt wants to ape.

Salt, lets start with that... the ad goes this way, a guy is brushing his teeth, when all of a sudden, a tv crew barges in and gives hima lecture on having Active Salt in your toothpaste and obviously xyz is the only brand that has it... there are similar ones for stains on clothes (multiple brands - powder and soap), stains on vessels,and so on....

D says she would love to meet that 'Vanish' lady and get her to remove the turmeric stain on a handkerchief. apparently the damn thing didnt work on it when D tried:)

I have a bigger fear, what if soaps get into the act, followed by Kamasutra?

until next time, ad shads