Thursday, September 07, 2006

Jab Tak Suraj Chand rahega...

Remember BJP's "India Shining" campaign? While it didnt exactly help them shine in the elections, it was perhaps the first time in a long time that an actual campaign was carried out based on a central idea.. the only other ones i can think of were by Indira Gandhi - 'Garibi Hatao' and 'Indira is India', but 'India Shining' was at a different level and aimed at a different target audience..A few days back, i saw an ad by Happydent, which i thought would have been a great ad for the above campaign too- because it ended up with a lot of people smiling and getting the city to shine withtheir bright teeth.
Which made me wonder if thats the future of Indian politics.. ad campaigns executed by the country'sbest agencies after going through the whole hog.. i can imagine Laloo briefing Piyush Pandey on his party's vision, guiding light (himself), the manifesto, the gambhir samasyas which they would like to address, the audience they would like to speak to, the budget for the campaign, all over a clay cup of buffalo milk that Rabri treats her special guests with... the brief would perhaps be given in railway compartment or Laloo's home in Bihar so that Pandeyji can soak in the ambience and the true spirit of all that Laloo stands for.....
and somewhere in Delhi, Manmohan Singh is quietly spelling out the points that Madam has carefully jotted down for him, and patiently trying to explain to the hotshot creative guy why making a video featuring him and Soniyaji with the song 'Rock and Roll Soniye' would not be such a bright idea, especially considering that Amitabh appears in the original video... because Amitabh is so close to Amar Singh's Samajwadi party.. Amar Singh, who is so thankful for his khushnaseebi, because his ad would feature the Big B, Small B, Jaya B and if he could persuade Anil,even Tina Bhabee...
Buddhadeb hoping that his cadres wouldnt see red on Rituparno making an ad with him and Bipasha, so that in Bengal, Mamta has 'No Entry'...Down south, Chandrababu Naidu would be making a laptop presentation to Nagesh Kukkonoor on his plans for Hyderabad and almost ending the story when Nagesh suggests it should be called 'Hyderabad Blues'..and Narendra Modi arguing that he has enough troubles already and cannot allow a campaign that goes 'Kem Che' because of its guerrilla warfare and revolutionary connotation..

until next time, if they think, they Cannes :)

10 comments:

Perspective Inc. said...

ha ha ha...

E said...

Trouble is they can't - think that is.

silverine said...

I knew the India Shining Campaign would be BJP's nemesis because they didn't take into account the groundswell of resentment of the have nots. The campaign sort of rubbed it in.
"Rock and Roll Soniye" lol now that would be an 'item' number I would like to see :))

Cherie! said...

ROFL...the best little politically incorrect piece I've read in a while!

Aqua said...

LOL :) and this reminds me...the new warcry should be "jab tak suraj chaand rahega...munna/circuit ka naam raheyga".. the movie rocks i tell you!

manuscrypts said...

PI : :)

e: they are pretty imaginative while swindling, you know.. :)

manuscrypts said...

silverine: the thought was good, the timing bad, i guess..

cherie: thx :)

manuscrypts said...

aqua: yup, that it does :)

Anonymous said...

Hi,

I am regular visitor of this website[url=http://www.weightrapidloss.com/lose-10-pounds-in-2-weeks-quick-weight-loss-tips].[/url]manuscrypts.blogspot.com really contains lot of useful information. Frankly speaking we really do not pay attention towards our health. In plain english I must warn you that, you are not serious about your health. Research shows that almost 50% of all USA grownups are either obese or overweight[url=http://www.weightrapidloss.com/lose-10-pounds-in-2-weeks-quick-weight-loss-tips].[/url] So if you're one of these people, you're not alone. In fact, most of us need to lose a few pounds once in a while to get sexy and perfect six pack abs. Now next question is how you can achive quick weight loss? [url=http://www.weightrapidloss.com/lose-10-pounds-in-2-weeks-quick-weight-loss-tips]Quick weight loss[/url] is really not as tough as you think. Some improvement in of daily activity can help us in losing weight quickly.

About me: I am blogger of [url=http://www.weightrapidloss.com/lose-10-pounds-in-2-weeks-quick-weight-loss-tips]Quick weight loss tips[/url]. I am also health trainer who can help you lose weight quickly. If you do not want to go under painful training program than you may also try [url=http://www.weightrapidloss.com/acai-berry-for-quick-weight-loss]Acai Berry[/url] or [url=http://www.weightrapidloss.com/colon-cleanse-for-weight-loss]Colon Cleansing[/url] for quick weight loss.

Anonymous said...

Hello,

Do you guys watch movies in theater or on internet? I use to rent DVD movies from [b]Netflix.com[/b]. Recently I discovered that we can watch all new movies on internet on day, they are released. So why should I spend money on renting movies??? So, can you guys please tell me where I can [url=http://www.watchhotmoviesfree.com]watch latest movie 30 Minutes or Less 2010[/url] for free?? I have searched [url=http://www.watchhotmoviesfree.com]Youtube.com[/url], [url=http://www.watchhotmoviesfree.com]Dailymotion.com[/url], [url=http://www.watchhotmoviesfree.com]Megavideo.com[/url] but, Could not find a good working link. If you know any working link please share it with me.


Thanks