Monday, September 25, 2006

Reclamation cost

If you have been watching the cricket series or i guess, even television in general around this part of the world, you couldn't have missed a (literally) screaming red Tata Safari asking you to reclaim your life.. I have seen around 3 print advertisements of this, and the copy is amazing, have a look here if you havent seen them yet... in fact i liked the entire concept of'reclaim your life', i would have even bought the SUV, but it starts at 6.4 lakhs..
And hence a small issue with the enire concept.. if i do decide to buy that awesome red colored machine, i'd have to take a loan, since old man Ratan doesnt know me from Jack...that leaves me paying off a reasonably big four figure sum as emi.. now assuming that most parts of the machine would be non edible, that necessarily means i have to be working on a salary that allows me to also spend on stuff that i can eat, and wear and all those other things that unfortunately are the hallmarks of civilisation...
that reminds me of the old joke about the city guy who sees a man sitting by the river, fishing,and asks him whats his daily catch.. then goes on to teach him a thing or two about business, on how he should invest in a bigger fishing rig, get rich, build a processing plant, get richer, start exporting, get even richer and then take a vacation, and maybe go fishing, at which point, the man quietly points out that thats exactly what he is doing now...
so the point being, if its all about reclaiming life, is buying an SUV worth 6.4 lakhs exactly the best way to start? or maybe i am just not the target audience :)

until next time, wonder if the ad has a disclaimer..

15 comments:

Stone said...

ahh..first reclaim life..then repay loan!!!

Hyde said...

I salvaged most of mine last year... when I bought the Thunderbird. :-D

phatichar said...

They should call it 'eme' - equated monthly existence :). how've you been pal? long time..huh?

dobereinerr said...

Ah, the Safari... Oww, the EMI!

But gotta say, with fat donutty tires on, she looks sexy, sexy!

Cherie! said...

What I want to know is who TOOK my life in the first plce?

E said...

TATA life?

Perspective Inc. said...

LOL!

Aqua said...

hi m...yeah one of those great ads where the product is not relevant to the ad. what a waste!

and hey...i got the title for my post from a worldspace ad. wow! y used to work for worldspace? i LOVED those ads!

manuscrypts said...

stone: ah, thats a thought..

hyde: this i guess must be a better reclamation they have in mind..

manuscrypts said...

phatichar: hey, how've you been? you are right, eme is a norm now..

dobereinerr: that it does..:)

manuscrypts said...

cherie: *looks around* yeah, who took cherie's life? own up now!!

eeeeee!!

manuscrypts said...

PI: now i am wondering if you are spamming me ... thats the same response i got for the last post :)

aqua: till 6 months back.. hmm, the campaign was 'hey we're playing your song' which i used to translate to "hum aapke bajaa rahe hai...gaane" :)

Arunima said...

I am going to ride a scooty with a board reading 'Red tata Safari' ;-)
life reclaimed!!

Saltwater Blues said...

lol@arunima :) i'm gonna do thee same thing with my RED Yamaha RX-100!

You make a good point Manu ... This is a stupid ad (as are most ad's today) ... and the fisherman joke is most apt! Why lose your life in the first place?

manuscrypts said...

arunima: short cut :)

SwB: the sad part being that we still end up doing it...